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Practical, UK-relevant valuation analysis from a chartered accountant who signs every report.

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18 February 2026ValuationDCF

DCF vs. Multiples: When to Use Which (and Why You Need Both)

The football-field reconciliation explained — when DCF outperforms multiples, when multiples outperform DCF, and how a defensible valuation uses both to converge on a range.

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