Industries we work with

Sector-specific valuation methodology: calibrated for your market.

Multiples, comparables and DCF assumptions tuned to the unit economics that actually drive value in your sector. Six industries, one methodology standard: IVSC IVS 105.

6
Sectors covered
6
Listed peers per sector
Q2
2026: multiples last refreshed
3
Valuation methods per engagement
SaaS · ARR multiplesMarketplace · GMV and take-rateeCommerce · contribution marginFinTech · regulatory capitalEdTech · seat vs. learner pricingBusiness Services · EBITDA multiplesUK listed peer comparables · mid-2026IVSC IVS 105 · all six sectorsSaaS · ARR multiplesMarketplace · GMV and take-rateeCommerce · contribution marginFinTech · regulatory capitalEdTech · seat vs. learner pricingBusiness Services · EBITDA multiplesUK listed peer comparables · mid-2026IVSC IVS 105 · all six sectors
All sectors

Six industries. One methodology standard.

ValuCap gives you a clear view of what your company is worth today and a practical path to make it worth considerably more. Walk into every high-stakes conversation knowing your number and how to defend it.

Click any sector to explore the valuation methodology, key metrics, current multiples, and anonymised engagement examples.

Sector · UK listed peers
SaaS
IVSC-compliant valuations for B2B and B2C SaaS: built around ARR, NRR, churn and rule-of-40.
EV / Revenue
3.5x
EV / EBITDA
15x
Annual Recurring Revenue (ARR) and ARR growth rate
Net Revenue Retention (NRR): expansion vs. churn
Gross and net logo churn
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Sector · UK listed peers
Marketplace
Valuations for marketplaces: GMV, take-rate, liquidity and category contribution margins.
EV / Revenue
2.0x
EV / EBITDA
12x
Gross Merchandise Value (GMV) and GMV growth
Take-rate: gross and net of incentives
Liquidity (% supply matched per period)
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Sector · UK listed peers
eCommerce
Valuations for D2C brands and online retailers: AOV, gross margin, repeat rate and inventory turnover.
EV / Revenue
0.8x
EV / EBITDA
8x
Average Order Value (AOV) and AOV trend
Gross margin (target 50%+ for D2C, 30%+ for online retail)
12-month customer repeat rate
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Sector · UK listed peers
Business Services
Valuations for B2B service firms: utilisation, billable hours, gross margin and recurring revenue mix.
EV / Revenue
0.5x
EV / EBITDA
5x
Recurring revenue mix (retainer vs. project)
Consultant utilisation (target 70%+)
Average billable rate and rate inflation
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Sector · UK listed peers
FinTech
Valuations for FinTech: unit economics, regulatory capital, and revenue-per-user benchmarks.
EV / Revenue
2.0x
EV / EBITDA
12x
Revenue per active user
Contribution margin per cohort
Regulatory capital ratio (where applicable)
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Sector · UK listed peers
EdTech
Valuations for EdTech: LTV by cohort, completion rates, and B2C vs. B2B2C model dynamics.
EV / Revenue
1.5x
EV / EBITDA
10x
Cohort LTV by completion bucket
Completion rate by course / programme
B2C vs. B2B2C revenue mix
Explore EdTech →
Why sector-specific matters

A generic multiple is not a valuation.

Applying a blended SaaS multiple to a marketplace business, or a professional-services EBITDA multiple to a FinTech, produces a number that won't survive 20 minutes of due diligence. Sector calibration is not a preference: it's the methodology.

SaaSValued on forward ARR. NRR-adjusted private-company discount. Rule-of-40 calibration.
MarketplaceTake-rate revenue basis, not GMV. Two-sided cohort retention in DCF. Thin UK peer set supplemented with EU/US.
FinTechRegulatory capital as an explicit DCF outflow. Peer-set matched by FCA regulatory status, not sector tag.
Business ServicesEBITDA-basis with key-person discount quantified. Client-concentration scenario built into DCF downside.

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