Pricing transparency
Every product has a published price. No discovery-call upsell, no scope-creep invoicing, no anchoring against a Big-4 retainer. You see the price before you book the call.
ValuCap
A UK boutique built on three commitments: pricing transparency, named-signatory accountability, and IVSC compliance.
IVSC-aligned — IVS 105 valuation approaches applied
HMRC-aware — SVM + EMI s.431 + CGT/IHT scope (calculation only)
Named signatory — Abi Shitta, ACCA · FMVA · MBA
Founder
Abi Shitta
Founder & Principal Consultant
Abi founded ValuCap to bring the standard of corporate-finance work historically reserved for Big-4 retainers into reach for the UK businesses that need it most — the SaaS, Marketplace, eCommerce, Services, FinTech and EdTech founders building the country's next generation of category leaders.
He holds the ACCA (Association of Chartered Certified Accountants), the FMVA (Financial Modelling & Valuation Analyst) from CFI, and an MBA. He is the named signatory on every ValuCap valuation report.
- ACCA
- Chartered accountant
- FMVA
- Modelling & valuation
- MBA
- Master of Business Administration
Why we exist
Big-4 valuations cost £15,000 to £50,000 and take six weeks. For a Series-A SaaS preparing an EMI grant or a profitable services firm exploring a partner buyout, that price and timeline are out of reach.
ValuCap delivers IVSC-compliant business valuations starting at £350 and completing in 7-14 days. Same methodology. Same standards. The work is done by qualified people supported by a deterministic valuation engine — not the other way round — and signed by Abi personally.
Pricing transparency is published. See the pricing table. Methodology disclosure is published. Read the methodology page.
What we believe
Named-signatory accountability
Every ValuCap valuation is signed by Abi Shitta personally — ACCA, FMVA, MBA. The named signatory is who HMRC, acquirers and litigators correspond with if the valuation is challenged.
IVSC compliance is non-negotiable
We follow IVS 105 valuation approaches on every engagement. There is no Basic-tier IVSC-shortcut and no Premium-tier IVSC-bonus — the methodology is the methodology.
Methodology disclosure by default
Every report includes the methodology weighting, the comparable-company selection rationale, the WACC build-up, the discount-stack derivation and the football-field reconciliation. We assume your accountant, your acquirer's diligence team and HMRC will all read it.
Manual rigour now, defensible automation later
Our engine does the deterministic maths so we can spend our time on the judgement calls that matter. As automation expands, the disclosure expands with it — what changed, why it changed, and what the human review touched.
The team
Founder-led today, with capacity to scale as engagements grow.
Abi Shitta
Founder & Principal Consultant
Named signatory on every report. ACCA, FMVA, MBA. Direct contact for every engagement during scoping and review.
Supporting analysts
Modelling & research bench
Capacity placeholder — we add named analysts as engagement volume requires. Every output remains reviewed and signed by Abi personally.
Standards we follow
Three published standards bound our work. Every report names them explicitly.
- IVSC IVS 105 — Valuation Approaches and Methods
- Income, market and asset approaches reconciled in every report. The standard against which every defensible business valuation is measured.
- HMRC SVM practice
- Shares and Assets Valuation practice — the basis for EMI s.431, CGT and IHT valuations submitted to HMRC.
- ICAEW TECH 03/19 — Valuation of Unquoted Shares
- The Institute of Chartered Accountants in England and Wales technical release that sets the bar for unquoted share valuation in the UK.
What we don't do
Clear scope. We are corporate-finance valuation specialists, not generalists.
Tax advice
We model the valuation impact of tax structures but we are not tax advisers. Engage your accountant for tax positions, EIS / SEIS structuring and HMRC correspondence.
Legal advice
We do not draft shareholders' agreements, articles, or share-class rights. Engage solicitors for legal drafting and corporate governance.
Statutory audit
ValuCap is not a registered statutory auditor. We do not sign audit opinions or assurance reports.
Regulated investment advice
We do not provide regulated investment advice under FSMA. We do not recommend whether you should buy, sell, hold or fundraise.
Talk to your future valuation consultant
Free valuation tool for an indicative range, or book a discovery call for the signed deliverable.