SaaS Metrics Glossary
ARR, NRR, CAC, LTV, payback, Rule of 40: defined the way HMRC SVM and Big-4 valuers actually use them.
What’s inside
- Revenue and recurring metrics: ARR, MRR, NRR and gross retention
- Efficiency: CAC, LTV, payback period and the Rule of 40
- How each metric is defined in professional valuation practice
- Which definitions HMRC SVM and Big-4 valuers actually apply
- The reconciliations a valuer will ask you to evidence
Who it’s for
Founders and finance leads preparing figures for a valuation, a raise or a data room.
How it’s prepared
Written and signed by Abi Shitta, ACCA, FMVA, MBA, Principal Consultant. Prepared on a calculation-methodology basis aligned with IVSC and HMRC Shares & Assets Valuation guidance. It is general information, not tax, legal or regulated investment advice, and is not a valuation of any particular company.
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